Forever 21, the clothing store known for supplying trendy clothing for the economical fashionista, is opening a location on Newbury Street later this summer. The store will be located at 343 Newbury Street in the location of the Danker and Donahue Garage. The store will be a whopping 24,000 sf and 4 levels.
Sweet
In my girly dream world of fluffy white clouds, pink satin bows and color-coordinated tea parties there is always room for whimsical baked goods. The perfect bundle of sweetness is, of course, the cupcake, and Sweet has the perfect recipes for sweet-tooth satisfaction.
There has been a light sprinkling of locations in the Boston area but Sweet recently opened up its third location on Newbury Street, a primary retail artery for tourists and locals alike. Sweet has a daily menu of ‘ready-to-eat’ cupcakes you can enjoy year round. They also put thought into the seasons and have Spring, Summer, Fall, Winter, holiday and Valentine’s Day recipes as well, so your palate always has something new to look forward to.
Sweet will delivery cupcakes for any occasion. If you’re driving and call them as you’re pulling up, they will bring their cupcakes to your car. What sweet service! Each store offers “icing shots” and miniature versions of cupcakes, which is a convenient way to either have a light indulgence or to partake in multiple delights. Sweet also invites the opportunity to collaborate on custom designed orders – I’m feeling the need for a chocolate curry creation in the near future.
Sweetly simple, simply Sweet.
AllSaints Spitalfields
You could take a picture in AllSaints from any angle and it would be perfection. Antique Singer sewers and fixtures make prominent exhibits throughout, industrial and raw lighting highlight their vivid merchandise displays and mannequins; there doesn’t seem to be a lackluster inch of space in the entire store. If you were to get rid of every structure and let the clothing, shoes and accessories speak for themselves, they would put your mind into retail rapture.
There are stores where I feel like I’m buying items straight off the factory line, but at AllSaints, a recent addition to Newbury Street, there are pieces I swear I saw at a museum gift shop or senior exhibition at FIT. I’m not one to tout my knowledge of fashion because I, quite frankly, don’t know much about it, but I can say that I know an exquisite article of clothing when I come across one. I feel AllSaints is an unpretentious brand that wants consumers – children, men and women – to adapt as quickly or cautiously as they please. Upon first visit, you might not be ready for their ‘Ditzy Parachute Dress’, but they have wonderful basics with a twist of AllSaints’ personality.
If you’re craving retail therapy and need to spruce up your wardrobe, I highly recommend AllSaints Spitalfields as your remedy.
Pinkberry to open location in Boston
Pinkberry, the L.A. frozen yogurt chain, has announced they will be opening a shop at 286 Newbury Street. The date the fro-yo shop is opening has not been released due to pending permits.
The shop started in 2005 in West Hollywood and has gained notoriety across the nation because of its candid appearances in the hands of numerous celebrities in gossip magazines like US Weekly.
Their menu includes frozen yogurt with a wide assortment of toppings, smoothies, and fruit parfaits. Seasonal flavors of their tangy yogurt are always changing. I can’t wait to try the fro-yo and see what all the buzz is about!
South End Formaggio
A. Your significant other informs you that their [judgmental and disinterested] parents are having an impromptu visit in less than three hours and your pantry is anything but tantalizing.
B. You’ve scheduled a real-life date for Friday but backed yourself into a corner by embellishing your online dating profile and saying you’re a world-traveled cheese, cured meats and wine connoisseur. The closest thing to charcuterie you’ve ever tasted are Lit’l Smokies and the furthest destination you’ve ever been to is the Baseball Hall of Fame in Cooperstown, NY. Oh, and it’s Thursday.
C. Your tongue wants to go on a fantastical journey, explore unchartered taste-territories it has never been to before and experience mind-bending flavors and food items worth bringing back to the Old World/your lackluster refrigerator.
The remedy:
A visit to South End Formaggio, which will cure any foodie-predicament. Whether you need to impress others with a sophisticated assortment of hors d’oeuvres and worldly wine or want to surprise your own palate with clever amuse-bouches, a knowledgeable staff member will provide you aide and endless information about their products. The diversity of their imported cheeses, wines, spices, oils, preserves, meats, sweets and prepared foods is overwhelming, but in a way that is so worth the initial shock. South End Formaggio might be small, but don’t shy away from the density of palatable possibilities and let your inner-gourmand run free.
Gifted
What’s better than walking into a whimsical gift shop and being greeted by a tail-wagging pooch named Bo? Knowing the gift shop you’re walking into is well in-tune with the surrounding neighborhood, pet-friendly, supports local artists and is owned and run by two philanthropic artists as well. Co-owner Marie has one-of-a-kind pottery and jewelry proudly showcased around the spacious store. Luke Adams, the other owner, displays his masterful hand-blown glass pieces too. The creativity is simply inspiring.
I enjoy the unpretentious selection that Gifted has to offer. From children’s books to painted pet portraits, and imaginative wall decorations to stylish handbags, there is a gift for every occasion and personality. Take your time while browsing, you don’t want to miss the perfect gift! And when you do stop into Gifted, tell Bo to, “Put ‘em up!” You’ll walk away with a smile and realization that you had one of the best retail experiences this side of the Charles River.
Flour Bakery + Cafe
It doesn’t take Joanne Chang’s defeat of Bobby Flay’s sticky bun throwdown to convince me that Flour is an extraordinary bakery; it just is. Even on a weekday there is a sizeable gathering of customers waiting to get their hands on Flour’s delectable edibles. Brioche and cookies and tarts, oh my!
A full menu is handwritten on the chalkboard wall behind the counter that displays their array of in-house prepared treats, giving you enough eye-candy to make you forget you’re waiting in line. And to my surprise, Flour also satisfies savory cravings. The roasted lamb with goat cheese sandwich makes me want to plan my breakfast, lunch, dinner and desserts around Flour’s hours of operation. Good thing there are two locations, the South End and Fort Point Channel, so I don’t seem completely fanatical getting my weekly Flour fix.
Wired Puppy
Wired Puppy is an environmentally friendly spot for organic and fair-trade coffees, teas and other thoughtful beverages. The environment is inviting and cozy, the décor is clean and fetching. There’s something about exposed brick that gets me every time.
See how nice everything looks? I wish Wired Puppy existed in my college years because I could definitely see myself cracking open textbooks in the workspace ‘round back, secluded from the touristy bustle of Newbury Street. However, there is outdoor seating perfect for people watching.
Wired Puppy has complimentary wireless Internet supplied by Tech Superpowers, a complimentary computer for public use, and even complimentary treats for your beloved hound. Looking to shrink the size of your ecological footprint? You have three different ways to dispose of your empties: plain trash, recyclables or compostable rubbish. Take that, Starbucks!

































